Tools are a big part of my work – they make everyday tasks easier to manage and they also help with more complex tasks like link analysis which can sometimes take a few days (and then some) if done manually. I’m always on the lookout for software that will assist with campaign management and am very grateful for those that have developed gadgets and gizmos that help me to extract the information I need.

I bought an iPhone because I’d heard how great the SEO apps were and some of them are very good indeed – but I’ve deleted more than I’ve kept which I think speaks volumes about the kind of consistent data they can offer, and how useful that data is to me. So I wasn’t particularly excited when I saw various tweets regarding Link Juice App but as I’m a sucker for shiny new things I hopped over to iTunes to see what the fuss was about. I must say that I’ve been really impressed with it so far – certainly impressed enough to put it on my iPhone homepage where only my very favourite apps get to go….:-)

I’m an SEOMoz Pro Member and very familiar with MajesticSEO so to have access to data from both away from the laptop/PC is a big deal for me. At £1.19 it’s not a bad price either and certainly affordable enough for any digital marketer with an iPhone to invest in. I’ve already used screenshots from the iPhone in reports and to also keep a record of current link data for my clients.

I’ve pre-ordered an iPad and I’ll certainly be uploading this app to that (which I presume you can?) because I can really see the benefit of using this software on a bigger screen, particularly in client meetings.