You can find out all about the workshop at www.videoseotraining.co.uk. There is a fantastic early bird offer of just £395 if you book one or more tickets before the 31st May 2012! Hope to see you there for this amazing opportunity.

Video SEO Workshop Schedule – 12th July 2012

9:00 am
Meet and greet

9:30 am
How YouTube and Google think about video in search.
Session overview: How to think like Larry Page (CEO of Google) 30 mins.

10:15 am
Learning from the YouTube Creator Playbook (version 2)
Session Overview: How to get the best out of YouTube – Part One 1 hour

10 minute break

11:15 am
Learning from the YouTube Creator Playbook (version 2)
Session Overview: How to get the best out of YouTube – Part Two 1.15 hours

12:30
Lunch

1:30 pm
Video SEO in Google and other search engines
Session Overview: How to get the best out of Google search and on-site videos – 1.30 hours

10 minute break

2:45 pm
Successful Social Video Campaigns – leveraging the power of Social Sharing via Facebook, Twitter, LinkedIn and other social environments.

3:45 pm
Afternoon tea

4:15 pm
The benefits and samples of other Online Video Marketing Options explored. 45 mins

5:00 pm
Wrap up – a time for last open questions and discussions – 30 mins

5:30 pm to 6:30 pm
See you at the Bar!

Video Transcript:

YouTube gives you approximately 5000 characters to use in your description area and it’s a fantastically useful space to promote your brand, service or your product just that bit further.

Some nice examples here, there’s a car review and the video maker has placed a link to a page on their site a landing page on their site that carries on that review, so a really nice strong call to action
‘Lush’ have included a link to a petition that people can sign if they feel strongly enough about the issues involved in the video they’ve just watched on the Lush Channel. Again, a really strong call to action there.

This is a great one from ‘Weetabix’ – they have links to social media networks and even included a Twitter hashtag which is fantastic! That’s just above the fold and below the fold, more links to social networking sites, their home page, and just a little bit of information about the campaign itself.

This isn’t so great from ‘Tesco’. A really poor use of the descriptive area I think they haven’t even made their link clickable – so really, no use at all to Tesco! I bet their click through rate back to their site is really bad…..

Just a few hints and tips – make the most of the descriptive area and join us next time for some more tips!

Advertisers can create and manage the new video campaigns from their Adwords control panel and they only pay when someone actually watches their video ad. YouTube hope that this will encourage users to invest in the system as the budget should stretch that much further for them. TrueView allows viewers to click on a button and skip out of a video ad after five seconds so the advertiser is only charged if a viewer decides NOT to skip the ad.

This is fantastic news for small budget advertisers as it allows them a way into the world’s second largest search engine. There’s more info on the new features in the video released yesterday.

Prospective advertisers can apply for their AdWords for video here.

Speakers at this years conference include Amit Singhal, Dave Naylor, Jan Copland & Simon Heseltine with topics ranging from CRO to schema to technical SEO tactics. You can see the full agenda here.

SMX London takes place on May 15 & 16 at Chelsea Football Club, Stamford Bridge, London. Don’t forget to get 15% off the normal ticket price using the discount code SORBET012.

See you there!