Sorbet Digital

YouTube Makes Playlists More User Friendly

Carla Marshall — Sat, 02 Jun 2012 07:02:37 +0000

Creating YouTube Playlists are a fantastic way to curate content for your audience (and yourself). However, not all of us have the time to watch every video recommended so it’s great that YouTube have introduced a new feature which allows videos to be trimmed so viewers will only see the bit you really want them to see. I’ve been playing around with it this morning and it really couldn’t be easier.

Just go to Video Manager > Playlists > Edit

Then, just select the video you want to trim and click on the little arrow button in the lower right hand side:

Drag the markers either side to isolate the clip you want:

Then just save your edit and you are all done! I think this is a fantastic update from YouTube and I’ll be using it a lot in the future. You can read more about the new feature here.

Video SEO Training Course – London Workshop

Carla Marshall — Tue, 15 May 2012 09:08:30 +0000

I’m thrilled to announce that Sorbet Digital will be part of a one off London workshop about Video SEO. Aimed at internet marketers, PR companies, film makers and full service digital agencies, it’s going to be led by Mark Robertson of www.reelseo.com. The day will combine in-depth information with case studies, research, peer to peer discussion and networking and the focus of the workshop is to equip the attendees with all the essential knowledge and skills to execute effective online video marketing campaigns for themselves or their clients. Here’s a bit more info about it:

You can find out all about the workshop at www.videoseotraining.co.uk. There is a fantastic early bird offer of just £395 if you book one or more tickets before the 31st May 2012! Hope to see you there for this amazing opportunity.

Video SEO Workshop Schedule – 12th July 2012

9:00 am
Meet and greet

9:30 am
How YouTube and Google think about video in search.
Session overview: How to think like Larry Page (CEO of Google) 30 mins.

10:15 am
Learning from the YouTube Creator Playbook (version 2)
Session Overview: How to get the best out of YouTube – Part One 1 hour

10 minute break

11:15 am
Learning from the YouTube Creator Playbook (version 2)
Session Overview: How to get the best out of YouTube – Part Two 1.15 hours

12:30
Lunch

1:30 pm
Video SEO in Google and other search engines
Session Overview: How to get the best out of Google search and on-site videos – 1.30 hours

10 minute break

2:45 pm
Successful Social Video Campaigns – leveraging the power of Social Sharing via Facebook, Twitter, LinkedIn and other social environments.

3:45 pm
Afternoon tea

4:15 pm
The benefits and samples of other Online Video Marketing Options explored. 45 mins

5:00 pm
Wrap up – a time for last open questions and discussions – 30 mins

5:30 pm to 6:30 pm
See you at the Bar!

Optimising YouTube Descriptions – Video SEO Tips

Carla Marshall — Mon, 07 May 2012 10:22:48 +0000

Hi, and welcome to the first in our series of really quick video seo tips that you can put into action today! The first one is all about YouTube descriptions and why you are missing a trick if you are not using them.

Video Transcript:

YouTube gives you approximately 5000 characters to use in your description area and it’s a fantastically useful space to promote your brand, service or your product just that bit further.

Some nice examples here, there’s a car review and the video maker has placed a link to a page on their site a landing page on their site that carries on that review, so a really nice strong call to action
‘Lush’ have included a link to a petition that people can sign if they feel strongly enough about the issues involved in the video they’ve just watched on the Lush Channel. Again, a really strong call to action there.

This is a great one from ‘Weetabix’ – they have links to social media networks and even included a Twitter hashtag which is fantastic! That’s just above the fold and below the fold, more links to social networking sites, their home page, and just a little bit of information about the campaign itself.

This isn’t so great from ‘Tesco’. A really poor use of the descriptive area I think they haven’t even made their link clickable – so really, no use at all to Tesco! I bet their click through rate back to their site is really bad…..

Just a few hints and tips – make the most of the descriptive area and join us next time for some more tips!

YouTube Launches AdWords For Video With $50 Million In Free Advertising

Carla Marshall — Mon, 23 Apr 2012 21:19:35 +0000

YouTube, Google’s video content publishing platform have announced that they are fully launching their video advertising service – and are giving away up to $50 million in vouchers to encourage small and medium sized businesses to use it. The feature will enable advertisers to bid on specific keywords and key phrases so their video ads can appear in front of some of the 3 billion YouTube videos that get viewed every single day.

Advertisers can create and manage the new video campaigns from their Adwords control panel and they only pay when someone actually watches their video ad. YouTube hope that this will encourage users to invest in the system as the budget should stretch that much further for them. TrueView allows viewers to click on a button and skip out of a video ad after five seconds so the advertiser is only charged if a viewer decides NOT to skip the ad.

This is fantastic news for small budget advertisers as it allows them a way into the world’s second largest search engine. There’s more info on the new features in the video released yesterday.

Prospective advertisers can apply for their AdWords for video here.