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Why is Video so important for SEO?
By Carla Marshall Why has video become such an important part of SEO? Why have so many companies decided to use interactive video to upgrade the static content on their websites and blogs? Most importantly, why has video become such a vital tool for companies looking to increase their site’s relevance and authority? In order to answer these questions, think of how video can educate users, how it distinguishes a site’s content and ultimately, how video can engage an audience like few mediums can. Interactive video allows websites and...
read more11 Great WordPress Plugins for Video
By Carla Marshall WordPress is a fantastic blogging and content management system but there are ways to make it even better by using the right plugins. The ability to upload video and other multimedia is becoming a necessity for many and whether you are just looking for a quick and simple way to embed a Youtube or Vimeo video into a post or need a more complex solution for your WP video goals, there’s probably a plugin that can help you achieve the desired results. The following list of free and premium plugins should give you a heads...
read moreHow to Use Social Media for SEO in 2012
* Eric Schmidt of Google has confirmed recently in an interview that social media activity is a ranking signal for Google search. Earlier confirmations were still a bit vague and unofficial. I already predicted that soon it will be one of the main factors in the Google algorithm as links become less and less reliable. For years some people in the SEO industry denied that you need social media at all for SEO. Now that we know for sure that we have to use social media also for SEO reasons, we have to ask ourselves How to use social media for SEO...
read moreIt’s Not All About YouTube : Alternative Video Platforms
Unless you are a seasoned internet video poster, you’d be forgiven for thinking there is only one website for this sort of thing and that’s YouTube. Admittedly YouTube is the most popular video site powering way ahead of its competitors with approximately 450,000,000 unique visits a month! Dependent on where you are in the world, other video sites are also proving very popular with businesses and video marketers. Hulu is a great site for movies and television but is currently only available in the U.S.A. Another popular site and the...
read moreSEO after the Google Freshness Update: Techniques and Strategies
* A few weeks after the so called Google Freshness Update most people in the SEO industry are still coping with it and trying to assess the outcome. There are some useful resources out there already but I missed a post dealing with actual measures you can undertake now as a webmaster or website owner to deal with the update. Thus I decided to collect such obvious techniques and strategies for SEO after the Google Freshness update. By techniques I mean short term tactics to quickly appear and rank in fresh results and by strategies obviously...
read moreSoft Ranking Signals Will Dominate the Near Future of Google Search
* When looking at the most recent changes of Google’s ranking algorithm for it’s organic search you will notice that it’s not just about the algo anymore. In 2011 it became obvious that Google takes more and more usage signals into account when ranking websites. The recently leaked Google quality rater guidelines prove that as well. The 125 pages long PDF document often mentions “usefulness” or in other words usability as a major factor to determine whether a site is spam or not. In case you didn’t know yet:...
read moreMake your video work harder for you
So, we all know Google loves a well made, interesting and relevant video and will reward you with a long term, pretty high (perhaps the highest) ranking within it’s search pages for making the effort. We also know that video is a fantastic way of keeping visitors on your site longer, which again, Google will reward. All very positive news for SEOs and site owners, but are you really squeezing everything you can out of that video? Here are some more ideas to make that content work as hard as possible for you: Transcribe the audio If your...
read moreHow to Evaluate Links – A Checklist + Tools
* Even with the growing importance of social media one of the most significant tasks of SEO specialists is traditional link building. By traditional I refer to real a href links on websites and blogs not social media mentions on Facebook, Twitter or Google+ Links usually vary in quality to the point where one link looking similar to another can be worthless while the other one is a so called authority link. How do you know which link is worthwhile? You can take a look at numerous factors to assess and evaluate the value of a link. Of course...
read moreHow to Select a Domain for SEO and Branding
* One of the most important factors of SEO is the right domain name. Likewise, you need a domain name that represents and creates your brand. It’s also quite difficult to reconcile branding and SEO in many cases. In this post I’d like to show you how you can come up with a domain name that is both great for ranking in Google and to get a memorable and recognizable brand on the Web. Usually nowadays everybody already owns a domain. So you have to ask yourself whether you really need a new one. There are reasons to get a new one, a...
read moreAn SEO Audit is the First Step to Online Marketing Success
Although the Internet is a powerful tool, its sheer size prevents companies from easily connecting with customers. The Official Google Blog noted the prominent search engine had indexed a billion webpages by 2000, and Google reached a trillion unique pages by 2008. The overwhelming numbers of webpages means companies and individuals must employ sophisticated SEO practices to gain any kind of visibility and an SEO audit should be performed at the start of any marketing campaign to ensure that potential customers can discover a company’s...
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